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Application Solution
Use Websense technology to track changes in designated medical research sites
and categories. For example, physicians with a particular specialty can receive alerts when updates are made to sites focused in their areas, enabling them to go to only those sites with new, updated information.
Market Intelligence/Research
Market Challenge
Providing general as well as industry-centric information about the Internet
to market research organizations. This information is often expensive if not elusive to attain, and the very nature of the Internet's rapid growth makes it obsolete quickly. Nevertheless, it cannot be
ignored, and is critical for accurate planning and reporting.
Websense Technology: Websense Webmap
Application Solution
Use Websense to acquire information from the Internet, including gleaning
various growth patterns. Is the number of sites dedicated to a particular industry or cause growing or shrinking? Are there more gambling sites today than last year? What is the general geographic clustering of
industries? Which countries have the highest percentage of hate crime sites? Websense can offer generic as well as tailored information services in the area of Market Intelligence/Research.
Brand Management and Business Intelligence
Market Challenge
Preventing partners, customers or unaffiliated companies from the
unauthorized use of your brand and/or services on the Internet.
Websense Technology: Websense Fingerprint
Application Solution
Use Websense technology to search the Internet for unauthorized use of
company logos, names or other trademarks.
Affiliate Link Marketing
Market Challenge
Creating highly targeted, highly accurate lists of Web sites per industry and
context category so that advertisers and marketers can surgically and accurately focus in on target markets.
Websense Technology: Websense Webmap
Application Solution
Use Websense technology to accurately categorize the entire Web. This
information becomes the foundation for affiliate marketing organizations, which would then market it as part of their offerings.
Competitive Analyses
Market Challenge
Keeping up to date with individual competitors and your competitive landscape.
Websense Technology: Websense Change Tracker
Application Solution
Use Websense technology to track changes in
designated company Web sites. Receive alerts when significant changes occur to a Web site. Become aware of significant changes in other Web sites, such as those in relevant standards bodies, technology forums,
etc.
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